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It is part of the Grendene's history to create celebrity contract deals with renowned national and international names to boosts its brands. with memorable campaigns over the years using Sharon Stone, Claudia Schiffer, Gisele Bündchen, Adriane Galisteu, Gustavo Kuerten [Guga], Ivete Sangalo, Xuxa, Roberto Carlos, Fernanda Lima, Dean Cain, Terry Hatcher, Patrick Cox, Jean Paul Gaultier, Stephan Kelian, Tierry Mugler and Alexandre Herchcovitch.
The marketing business goes on thru the distributors. All over the world each distributor that works with Grendene's products are committed to invest a fraction of its profit in marketing actions. In doing so, this investment guarantees world-wide recognition for the brand and the presence of the products in TV programs, fashion shows, editorials, fashion events and sport events, besides the traditional mass midia. All the efforts are made to reinforce the identity of each product and make lasting impact among the consumers.
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