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Faz parte da história da Grendene a contratação de grandes nomes de celebridades nacionais
e internacionais para impulsionar suas marcas e o uso de licenciamentos de marcas esportivas no universo adulto.
Grendha
Grendha is a fast-growing brand for women at Grendene. This extensive line
reaches the most varied types of female consumers. With great volumes of sales,
it uses technology to create, trendy footwear at a competitive price. Grendha
has a fine quality, interprets the tendencies of fashion for the needs of a
practical, dynamic and working woman, in Brazil or around the world.
Melissa
Melissa was created in 1979 and has never stopped recreating itself. Melissa’s
releases enchant Brazilian fashionite, American teenagers and consumers across
five continents. Using full plastic, fashion icons and behavioral references,
Melissa has created a vanguard concept in the footwear market. Amusing,
fashionable and original, Melissa is always the same, yet always different. And
Melissa is always a case of sales success.
Ipanema
Shown for the first time in 2001, Ipanema is already a sales success. It is as
light, sensual and tropical as a Brazilian woman. It is an innovation in
Europe, Americas and Asia. It is even charming in its name, and reminds
consumers one of the most famous beaches of Brazil.
Grendene Kids
Grendene Kids is an absolute leader in the Brazilian market, with approximately
15 licensing lines engrossing the baby and infant segments. The main licensed
brands include Disney, Barbie, Looney Tunes, Xuxa, Sandy, Rouge, and Senninha.
Rider
Rider is the " after-sport footwear " of Grendene. Originally created for the
men’s market, this brand leader was born in 1986 and it keeps conquering new
consumers in Brazil and abroad with men’s, women’s and kid’s lines. Rider looks
to radical sports and in the outdoor activities for its inspiration to develop
products that reinvent the category season after season.
Ilhabela
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